The new partnership expands SYNOT Games’ reach in Bulgaria while giving SLYBET’s growing online audience access to a portfolio already familiar to players in the operator’s land-based halls.
SYNOT Games is strengthening its position in Bulgaria after taking 158 certified titles live with SLYBET, extending an existing relationship into the operator’s newly launched online operation.
The integration gives players on slybet.bg access to SYNOT’s portfolio as SLYBET continues its move from a primarily land-based presence into the digital market.
From gaming halls to online casino
SLYBET has built its Bulgarian presence through a network of more than 35 land-based gaming halls, including locations in Sofia, Plovdiv, Bansko, Lovech and Dimitrovgrad.
After launching its licensed online platform in 2026, the operator is now expanding its digital casino offering with content from SYNOT Games.
The partnership is particularly relevant given SYNOT’s land-based heritage. Its games are designed around familiar mathematics, pacing and visual elements that can translate naturally from physical gaming environments to online play.
For SLYBET, this creates an opportunity to offer existing players a more recognisable experience as they move between its retail and digital channels.
158 games join the SLYBET lobby
The initial integration brings 158 certified SYNOT Games titles to SLYBET’s online casino.
The addition strengthens the operator’s casino portfolio while giving SYNOT another route to reach Bulgarian players through a locally licensed brand.
The partnership also reflects SYNOT Games’ broader approach to regulated-market expansion, with the supplier focusing on collaborations with licensed operators.
Dina Dobreva, Key Account Manager at SYNOT Games, said the deal strengthens the supplier’s presence in a market where regulatory compliance and player protection remain central to the company’s strategy.
She added that SLYBET was a natural partner for SYNOT’s content and that the two companies aim to combine engaging games with a trusted and responsible gaming environment.
SLYBET targets a seamless digital transition
For SLYBET, the partnership is about more than simply adding another supplier to its online lobby.
The operator is looking to replicate the quality and familiarity of its physical gaming halls in its digital offering, making SYNOT’s established content a natural fit.
Konstantin Zdravkov, Head of Casino at SLYBET, said the company selected SYNOT because of its ability to deliver proven content that resonates with local players.
“We are committed to building an online platform that mirrors the quality and excitement our players have experienced in our gaming halls for years,” Zdravkov said.
Another step in Bulgaria’s digital expansion
The launch gives SYNOT Games a stronger foothold in Bulgaria while supporting SLYBET’s transition into online gaming.
With 158 titles now available on slybet.bg, the partnership creates a bridge between SLYBET’s established retail audience and its expanding digital customer base.
Both companies have signalled that the collaboration could develop further, with the latest launch marking another step in their broader cooperation in the Bulgarian market.