Betano will return as an official sponsor of the UEFA European Championship in 2028, extending its relationship with European football’s governing body as Kaizen Gaming continues to strengthen the brand’s presence across major competitions.
The agreement follows Betano’s debut UEFA Euro sponsorship in 2024 and adds another major tournament to a partnership that has since expanded into European club football.
Euro 2028 will be hosted across the United Kingdom and Ireland, with the sponsorship marking the next phase of Betano’s commercial relationship with UEFA.
From Euro 2024 to European Club Competitions
Betano’s collaboration with UEFA began ahead of Euro 2024. From the 2024/25 season, the brand also expanded into club competitions through partnerships with the UEFA Europa League and UEFA Conference League.
George Daskalakis, co-founder and CEO of Kaizen Gaming, described the Euro 2028 agreement as a continuation of the relationship built over the past few years.
He said the next tournament would give both parties an opportunity to build on their existing work and take the partnership into a new phase.
Betano Strengthens Its UK Football Presence
The Euro 2028 deal also complements Betano’s existing football partnerships in the UK.
The brand is partnered with Aston Villa and sponsors the training wear of Tottenham Hotspur, adding domestic club visibility to its presence across UEFA competitions.
With Euro 2028 still ahead, the renewed agreement gives Betano a longer-term platform to maintain its visibility around one of European football’s biggest international events.