Pragmatic Play is giving operators a new way to build player engagement around its casino portfolio with the launch of Collect & Win, the latest addition to the supplier’s Enhance range of promotional tools.
The new feature introduces a collection-based layer that can be added to selected slots and live casino games, allowing operators to create campaigns that sit alongside the regular gameplay.
A collection mechanic built for promotions
Collect & Win gives operators control over how their campaigns are structured, including the type and number of collectibles players need to gather before receiving a reward.
The system expands on the collection concept through two new mechanics.
Text Drops allows players to collect individual letters, numbers or words and bring them together to complete a required set. Card Drops, meanwhile, uses virtual playing cards, with players collecting cards to form hands.
The flexibility means operators can adapt the promotional mechanic to different campaigns rather than being tied to a single format.
Players get to pick their reward
Pragmatic Play has also introduced Pick A Chest, adding an element of choice to the final stage of the promotion.
Once players have collected the required number of items, they are presented with nine chests and choose one to reveal their reward.
The mechanic joins the existing Wheel Drops feature within the Enhance suite, giving operators several formats for creating promotional campaigns around Pragmatic Play content.
Available across the supplier’s network
Collect & Win is being rolled out globally across Pragmatic Play’s partner network and can be used with the supplier’s latest and most popular slot and live casino titles.
The launch reflects the growing focus on gamification in online casino, where operators are increasingly looking beyond the core game itself to create additional reasons for players to interact with their content.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said the company is continuing to develop Enhance as a way of introducing new engagement mechanics around its casino products.
According to McHugh, Collect & Win gives operators a customisable gamification layer that can help differentiate their offering while building promotional campaigns around established Pragmatic Play titles.
For operators, the appeal is straightforward: rather than changing the underlying games, Collect & Win adds a separate promotional experience on top of them, giving players another objective to pursue while they play.