is expanding its distribution network across Latin America after signing a global agreement with aggregation platform PlugNPlay, giving operators access to its slot portfolio through a single integration.
The partnership is set to strengthen Playson’s presence in Brazil and other regulated LatAm markets, while allowing PlugNPlay’s operator network to add the supplier’s games without separate integrations.
Among the titles included in the agreement are 4 Chili Pots: Hold and Win, Sugar Teddy x1000 and Diamonds Power: Hold and Win, alongside Playson’s wider catalogue.
One Integration, More Operator Access
The deal gives PlugNPlay-connected operators direct access to Playson’s content through the aggregator’s existing infrastructure.
For Playson, the model provides a faster route to additional operators and markets as the supplier continues to focus on regulated jurisdictions.
Cristhian Zito, Head of LatAm at Playson, said the partnership builds on the company’s existing momentum in Brazil and provides an opportunity to reach new regulated markets across the region.
PlugNPlay CCO Marcus Oliveira added that Playson’s portfolio will strengthen the platform’s offering for operators in Brazil and international markets.
Brazil Remains a Key Growth Market
The agreement comes as Playson continues to build its position in Brazil following its formal entry into the market in early 2025 after receiving certification from the Secretariat of Prizes and Bets (SPA).
The supplier has since established direct distribution relationships with major operators including Entain, Brazino777, Betano, Superbet, EstrelaBet and Novibet.
Playson has also expanded its aggregation strategy through agreements with Light & Wonder and Cactus Gaming, giving its games additional routes into the Latin American market.
The PlugNPlay partnership adds another distribution channel to that network and could help the supplier scale its presence without relying solely on individual operator integrations.
Playson Builds a Wider Regulated-Market Footprint
Playson, headquartered in Malta, currently distributes its games across 29 regulated markets and works with more than 200 operator partners worldwide.
The company holds licences and approvals across several major jurisdictions, including the UK, Brazil, Romania, Greece, Sweden, Ontario, Gibraltar, Peru and the Philippines.
With Brazil continuing to develop as one of the region’s key regulated betting and casino markets, Playson’s latest aggregation deal gives the supplier another way to put its content in front of LatAm players while continuing its broader international expansion.