Caesars Entertainment has added a new proprietary casino title to its New Jersey lineup with the launch of Ball Rush Jackpots, a ball-and-peg game developed by its in-house Empire Creative studio.
The game is now available through Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino, giving New Jersey players access to a format that moves beyond traditional slots and table games.
Caesars said the title could expand into other regulated markets where its online casino products are available, subject to regulatory approval.
A different take on casino gameplay
Ball Rush Jackpots uses a simple ball-drop format. Players release balls onto a board filled with pegs, with each ball following its own path before landing in a prize position.
The game adds several customisation options to the familiar format. Players can choose the price of each ball, decide how many balls to use and select between peg configurations ranging from 11 to 14 rows.
That means each round can be adjusted to suit different playing preferences rather than following one fixed setup.
Bonus features add more ways to win
Several features are built around the ball-drop mechanic.
The Re-Drop Bonus sends collected balls back into play, where they can pass through multiplier gates worth up to 8x. A separate Jackpot Drop Bonus is activated by collecting jackpot balls, with each ball guaranteed to land in a jackpot bucket.
The game also includes five progressive jackpot tiers: Mini, Minor, Major, Mega and Grand.
For players who prefer a faster pace, a Fast Forward function allows gameplay to be accelerated using a press-and-hold control.
Another step for Empire Creative
The launch expands Caesars’ growing collection of proprietary online casino content.
Empire Creative previously introduced Ca$hline, while Caesars’ in-house portfolio also includes the Signature series of online table games, featuring Signature Blackjack, Signature American Roulette and Signature Baccarat.
Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said the company wanted Ball Rush Jackpots to combine straightforward gameplay with customisation, bonus features and jackpot opportunities.
Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital, added that the studio aimed to create a game that feels familiar while offering a different experience from one round to the next.
New Jersey launch could lead to wider rollout
For now, New Jersey is the confirmed market for Ball Rush Jackpots. Caesars plans to seek opportunities to introduce the title in other jurisdictions where its online casino operations are active.
The game is available across Caesars’ main online casino platforms on iOS, Android and desktop in markets where the operator is permitted to offer online casino gaming.
With the release, Caesars continues to build its own content library as it looks to complement the third-party games available across its digital casino brands.