Games Global is putting a new spin on player engagement with the launch of Rewards BURST!, an annual promotional campaign that will distribute €5 million in prizes across 12 months.
The new network-wide promotion starts on August 21, 2026, and will run until August 20, 2027, with the first edition expected to deliver around 650,000 individual prizes.
Rather than relying on occasional campaigns, Games Global has designed Rewards BURST! as an always-on promotional layer, giving players regular opportunities to win while interacting with participating casino titles.
€375,000 in prizes every month
The promotion is built around two upgraded components of Games Global’s engagement platform: Prize Drops and Tournaments.
Players can compete for approximately €375,000 in monthly Prize Drops, while weekly tournaments will add another €10,000 in prizes.
There is also a larger monthly reward, with €25,000 up for grabs each month, creating several different prize opportunities throughout the promotional calendar.
The combination is designed to keep the campaign active between major promotional events, rather than concentrating rewards around a handful of short-term campaigns.
More games to join throughout the year
Rewards BURST! has already been introduced across a selection of Games Global’s popular titles, with the participating portfolio expected to change and expand during the campaign.
That gives the promotion another purpose beyond rewarding players: it can also help operators bring attention back to established games while supporting the launch of new releases.
For Games Global, the strategy is centred on extending the lifespan of its content by adding an additional reason for players to return to games they may already know.
Games Global expands its gamification strategy
Rewards BURST! adds another layer to Games Global’s existing network promotions and progressive jackpot portfolio, giving operators a promotional system that can run continuously across selected markets.
Ofir Gal-Mor, SVP of Customer Experience and Gaming Innovation at Games Global, described the launch as an important step in the development of the company’s engagement ecosystem.
He highlighted the combination of regular cash rewards and weekly tournaments, adding that the promotion is expected to expand with more titles from Games Global’s studio network.
The first edition of Rewards BURST! is available in selected markets worldwide, with Games Global planning to develop the format further in future editions.