Codere Online has secured a multi-year partnership with the NFL in Mexico, becoming the league’s Official Betting Partner in the country as the operator looks to strengthen its position in one of Latin America’s biggest sports betting markets.
The agreement gives Codere Online a presence around several of the NFL’s biggest events, including the 2026 NFL Mexico City Game and Super Bowl LXI in 2027.
Codere Takes NFL Partnership
Under the deal, Codere Online will also become an Official Partner of the NFL Mexico Game, an Official Partner of Super Bowl LXI and the league’s Official Sports Betting Sponsor in Mexico.
The partnership will provide the operator with branding and fan engagement opportunities throughout the NFL season, alongside hospitality programmes, VIP experiences and activations in multiple Mexican cities.
Codere Online will also have access to official NFL merchandise opportunities as part of the agreement.
Mexico City Game and Super Bowl in Focus
The first major activation will come with the 2026 NFL Mexico City Game on November 22, when the San Francisco 49ers face the Minnesota Vikings.
Codere Online will serve as a sponsor of the regular-season matchup, before extending its NFL presence to Super Bowl LXI, scheduled to take place in Los Angeles in February 2027.
The deal gives Codere a year-round platform around one of the world’s most recognisable sports brands, rather than limiting the partnership to individual events.
A Strategic Move for Codere
Mexico is one of Codere Online’s core markets and a major part of its wider Latin American business. The company said the NFL agreement supports its strategy of aligning with globally recognised sports properties while strengthening its local presence.
Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, described the partnership as an important milestone for the company and said it would help create new experiences for Mexican NFL fans.
NFL Mexico Managing Director Arturo Olivé also welcomed Codere Online as a partner, pointing to Mexico’s large and highly engaged NFL fan base.
The collaboration will include fan-facing activities designed around responsible gaming, integrity and regulatory compliance, according to the companies.